Love What We Do
Over the past few years, the fashion industry has been rocked by new, exciting trends steering towards sustainability, fair trade, and environmental awareness. For instance, it is impossible not to notice the decline in popularity of products such as animal furs, which are increasingly being looked down upon by the modern tastemakers of the fashion industry.
At the current rates of how the world is developing and using its resources, this “standard” of a lifestyle is just not sustainable. Fortunately, a ton of movements is raising awareness of the matter and trying to convince people to change their ways and become more environmentally friendly. Globalization might have been the pushing power to reach this point
The worldwide awareness on environment and health is likely to provide new opportunities on jute, due to its environment-friendly characteristics. Jute and kenaf have been employed for centuries as packaging materials. In recent times they are found to be a valuable aid to sound environmental management.